Amazon listing optimization that improves both ranking and conversion - not just keyword stuffing.
Most listing optimization services focus on keyword density and ignore the buyer. A listing that ranks but doesn't convert is just expensive traffic with no return. We optimize for both: keyword relevance that earns impressions, and copy that converts those impressions into sales.
Every element of your Amazon listing, optimized
A full listing optimization covers six distinct elements - each with its own ranking and conversion function. We work through all of them systematically, not just whichever ones are easiest.
The most important ranking real estate
We write titles that follow Amazon's style guidelines for your category while front-loading the highest-volume, highest-intent keywords. No spam, no stuffing - clean, readable titles that both algorithms and buyers respond to.
Where buyers make purchase decisions
Five bullet points, each doing a specific job: lead benefit, key feature, use case, social proof anchor, and objection handler. We write bullets that answer the buyer's questions before they leave the page.
The hidden indexing layer
Backend search terms are invisible to buyers but critical for indexing. We populate them with synonyms, misspellings, and secondary keywords that don't fit naturally in visible content - without repeating terms already in the title.
Long-form content that ranks
For non-brand-registered sellers, the product description is indexable content. We write descriptions that incorporate secondary keywords while telling the product's story in a way that builds trust with the buyer.
Brand story & visual conversion (Brand Registry)
For brand-registered sellers, A+ content replaces the standard description with rich visual modules. We plan A+ layouts that reduce returns, cross-sell complementary products, and reinforce brand trust.
Visual content that reduces friction
We review your image stack and provide specific recommendations for lifestyle photography, infographics, size charts, and comparison images that address the most common buyer objections in your category.
Bulk listing optimization for large catalogs
Most listing optimization services work one ASIN at a time. That's fine for 20 products. For sellers with 500-5,000 SKUs, it's impractical. We have specific experience optimizing at scale - using Amazon flat files, structured templates, and systematic keyword research that covers an entire category rather than individual products.
This is particularly relevant for workwear, industrial, and apparel sellers where a single parent ASIN might have 100+ child variations that all need title, bullet, and attribute optimization.
Frequently asked questions
How long does it take to see ranking improvements after listing optimization?
Amazon re-indexes listings within 24-72 hours of an update. Ranking shifts typically become visible within 1-3 weeks, depending on category competition and your existing review velocity. Conversion rate improvements are visible more quickly in your click-to-purchase metrics.
Do you do keyword research or do I provide my target keywords?
We do full keyword research using Amazon's search data and third-party tools as part of every engagement. You don't need to provide keywords - though if you have category expertise about how your buyers search, that input is valuable and we incorporate it.
Can you optimize listings if I'm not brand registered?
Yes. Title, bullet points, and backend keywords are available to all sellers regardless of brand registry status. A+ content and Storefront features require brand registry, but these aren't the highest-leverage elements for most sellers anyway.
What categories do you have the most experience with?
Our deepest experience is in apparel, workwear, industrial safety equipment, and home goods - categories with high variant complexity and category-specific listing requirements. We also have solid experience in tools, sporting goods, and consumer electronics.
Do you optimize listings on both US and EU Amazon marketplaces?
Yes. We work across Amazon US, UK, DE, FR, ES, and IT. EU marketplace optimization includes localized keyword research for each language market - not just direct translation of US content, which rarely performs well.
Ready to improve your Amazon listing performance?
Send us your top 3 ASINs and we'll review them on our audit call. No obligation - just an honest look at where the optimization lever is biggest.
Get a listing audit