Amazon PPC Management Agency Built for Small Brands That Want Real Margin - Not Just Lower ACoS
Most small Amazon brands waste ad spend because their campaign structure was never built for their catalog size. We fix that. Our Amazon PPC management service is designed specifically for 6-figure sellers who need a disciplined, profit-first approach - not a one-size-fits-all agency template.
What's Included in Our Amazon PPC Management
We handle the full PPC engine - campaign build, ongoing optimization, and weekly reporting tied to real profitability metrics.
Structure Built for Your Catalog
We segment campaigns by branded, non-branded, category, and product-targeting so every dollar has a clear job. No generic auto campaigns left to run unmanaged.
Disciplined, Data-Driven Bid Work
Bids are adjusted weekly based on search term performance, not set-and-forget. We cut wasteful terms fast and scale what converts at your target ACoS or TACoS.
The Work Most Agencies Skip
A real negative keyword program that removes irrelevant spend before it accumulates. We harvest from search term reports weekly, not monthly.
How the Engagement Works
We review your existing campaign structure, spend history, search term reports, and listing quality before recommending anything.
Depending on the audit findings, we either rebuild campaigns from scratch or restructure the existing ones to eliminate waste and improve targeting.
Bid changes, new keyword expansion, negative harvesting, and budget reallocation happen on a fixed weekly cadence.
Reports tied to ACoS, TACoS, contribution margin, and ad-attributed revenue - not vanity metrics. You'll always know what's working.
Why Small Brands Need a Different Approach
Large agencies are optimized for large accounts. Their templates, tools, and reporting cadences are built for budgets of $50K/month or more. When a small brand gets squeezed into that system, the results are predictable: generic structure, delayed optimizations, and a junior account manager who's juggling 20 other accounts.
We work exclusively with 6-figure sellers because that's where our approach has the most leverage. When your monthly ad budget is $3K-$15K, every keyword matters, every wasted dollar is felt, and campaign structure decisions have an outsized impact on profitability.
Our clients get direct access to Abdul - the person doing the actual work - not a client success manager relaying messages.
Who This Service Is - and Isn't - Right For
- Amazon sellers spending $2K-$20K/month on ads
- Brands with ACoS above 35% who aren't sure why
- Sellers who've been burned by big agencies with junior account managers
- Founders spending 5+ hours/week managing campaigns themselves
- Sellers launching new products who need a proper campaign foundation
- Sellers with under $1,500/month in ad spend (limited optimization lever)
- Brands with no Brand Registry who want Sponsored Brand campaigns
- Sellers looking for a quick fix in under 2 weeks
- Accounts with fundamental listing issues that haven't been addressed first
Common Amazon PPC Mistakes We Fix in the First 30 Days
When we audit a new account, we see the same patterns repeatedly. These are the issues that silently drain ad budgets month after month.
Auto Campaigns with No Negatives
Auto campaigns are left running without a negative keyword list, which means Amazon keeps spending on irrelevant search terms indefinitely. We see 20-40% wasted spend from this alone.
Bidding on Branded Terms Without Separating Them
Branded and non-branded terms have completely different economics. When mixed together, the data is unreadable and budgets get misallocated. We always separate them on day one.
Chasing Low ACoS Instead of Profit
A 10% ACoS sounds great but means nothing if the product margin is 15%. We optimize for contribution margin, not ACoS - because that's what actually determines whether ads are profitable.
Workwear Brand: ACoS from 58% Down to 31% in 8 Weeks
A 6-figure workwear brand came to us after their previous agency left all campaigns on broad match auto with zero negatives. Monthly ad spend was $8,500 with an ACoS of 58%. After a full restructure - segmenting branded from non-branded, adding 200+ negatives from 6 months of search term reports, and tightening bids on converting terms - their ACoS dropped to 31% in 8 weeks with the same budget. That's $2,295/month in recovered margin.
"We'd been with two agencies before and always felt like a small fish. With Abdul we actually get explanations - not just reports. The first audit showed us exactly where our budget was going and we fixed the worst problems in the first two weeks."
Frequently Asked Questions About Amazon PPC Management
How much ad spend do I need to work with you?
We typically work with sellers spending $2,000-$20,000/month on Amazon ads. Below that, the optimization lever is limited. Above $20K, our approach scales without additional complexity.
Do you manage Sponsored Products, Sponsored Brands, and Sponsored Display?
Yes. We manage all three ad types, though the mix depends on your catalog size, brand registry status, and goals. For most small brands, Sponsored Products is the highest-leverage starting point.
What does ACoS vs TACoS mean and which should I care about?
ACoS (Advertising Cost of Sale) measures ad spend against ad-attributed revenue only. TACoS (Total ACoS) measures ad spend against total revenue including organic. TACoS is the more honest metric for understanding the true cost of paid traffic - we report both, but use TACoS to guide long-term strategy.
Do you work through Upwork?
Yes. We are a verified Upwork agency. Engagements can be structured through Upwork for escrow protection and clear contract terms. We also work directly for clients who prefer that arrangement.
How long before I see results?
Campaign restructures take 2-4 weeks to fully implement and normalize. Meaningful data comparing before/after performance typically becomes visible at 6-8 weeks. We set expectations clearly during the audit call so there are no surprises.
Frequently combined with Amazon PPC
Ready to fix your Amazon PPC structure and lower wasted ad spend?
Book a free 20-minute audit. We'll look at your current campaigns and tell you exactly where the waste is.
Book a free audit call