Amazon PPC Management With Clear Campaign Ownership
Amazon PPC management covers campaign structure, bids, search terms, negatives, and reporting. We review ads alongside listing quality and product margin because a campaign cannot fix a product page that does not convert.
What's Included in Our Amazon PPC Management
We handle the full PPC engine - campaign build, ongoing optimization, and weekly reporting tied to real profitability metrics.
Structure Built for Your Catalog
We segment campaigns by branded, non-branded, category, and product-targeting so every dollar has a clear job. No generic auto campaigns left to run unmanaged.
Disciplined, Data-Driven Bid Work
Bids are adjusted weekly based on search term performance, not set-and-forget. We cut wasteful terms fast and scale what converts at your target ACoS or TACoS.
The Work Most Agencies Skip
A real negative keyword program that removes irrelevant spend before it accumulates. We harvest from search term reports weekly, not monthly.
How the Engagement Works
We review your existing campaign structure, spend history, search term reports, and listing quality before recommending anything.
Depending on the audit findings, we either rebuild campaigns from scratch or restructure the existing ones to eliminate waste and improve targeting.
Bid changes, new keyword expansion, negative harvesting, and budget reallocation happen on a fixed weekly cadence.
Reports tied to ACoS, TACoS, contribution margin, and ad-attributed revenue - not vanity metrics. You'll always know what's working.
How We Read an Ad Account
The team reviews the account with Abdul directly involved. Campaign decisions are tied to the catalog and product margins, not copied from a standard agency template.
We will also tell you when ads are not the first problem to fix. If the listing converts poorly, sending more paid traffic to it is expensive.
Abdul stays involved in the account while the team member responsible for the work handles the campaign changes and reporting.
What We Need Before PPC Management Starts
- An active Amazon catalog with products available to advertise
- Enough campaign history to understand where spend is going
- Product margins and business priorities that can guide bid decisions
- A clear owner for listing and inventory issues outside the ad account
- Sellers launching new products who need a proper campaign foundation
- Accounts where advertising is not the first problem to fix
- Brands with no Brand Registry who want Sponsored Brand campaigns
- Sellers looking for a guaranteed ACoS or a fixed result date
- Accounts with fundamental listing issues that haven't been addressed first
Campaign Problems We Check First
These are common account problems, but we verify them in the campaign data before making changes.
Auto Campaigns with No Negatives
Auto campaigns can keep spending on irrelevant search terms when nobody reviews the search term report or maintains a negative keyword list.
Bidding on Branded Terms Without Separating Them
Branded and non-branded terms have completely different economics. When mixed together, the data is unreadable and budgets get misallocated. We always separate them on day one.
Chasing Low ACoS Instead of Profit
A 10% ACoS sounds great but means nothing if the product margin is 15%. We optimize for contribution margin, not ACoS - because that's what actually determines whether ads are profitable.
US Kitchenware Brand: ACoS From 42% to 26%
A US kitchenware brand reduced ACoS from 42% to 26% while revenue grew 38% in 90 days. The work focused on campaign structure, bids, search terms, and regular account management.
The right ACoS depends on product margin, growth goals, category competition, and organic sales. We set account-specific targets after reviewing the numbers.
Frequently Asked Questions About Amazon PPC Management
How much ad spend do I need to work with you?
There is no fixed ad-spend threshold on this page. We review the catalog, margins, campaign history, and available data first. Amazon PPC management starts at $499/month.
Do you manage Sponsored Products, Sponsored Brands, and Sponsored Display?
Yes. We manage all three ad types, though the mix depends on your catalog size, Brand Registry status, margins, and goals. Sponsored Products is often the first place we inspect because it usually has the clearest search-term data.
What does ACoS vs TACoS mean and which should I care about?
ACoS (Advertising Cost of Sale) measures ad spend against ad-attributed revenue only. TACoS (Total ACoS) measures ad spend against total revenue including organic. TACoS is the more honest metric for understanding the true cost of paid traffic - we report both, but use TACoS to guide long-term strategy.
Do you work through Upwork?
Yes. We are a verified Upwork agency. Engagements can be structured through Upwork for escrow protection and clear contract terms. We also work directly for clients who prefer that arrangement.
How long before I see results?
Timing depends on traffic, spend, conversion volume, and the amount of campaign history available. We set a baseline and reporting schedule before work starts instead of promising a fixed result date.
Frequently combined with Amazon PPC
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Ready to fix your Amazon PPC structure and lower wasted ad spend?
Book a free 20-minute audit. We'll look at your current campaigns and tell you exactly where the waste is.
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