Shopify Development, Liquid Code & Automations
We write the Liquid, build the custom sections, and wire the automations so your store works the way your business actually runs. No template-hacking, no app-stacking. Just clean code that your store owns.
What Shopify Development Includes
We handle the full technical side of a Shopify store: Liquid code, theme work, speed, apps, and automations. No handing you off to a separate dev team.
Custom sections and templates
Custom Liquid sections, product templates, collection layouts, and metafield-driven content blocks built to match your catalog and your merchandising strategy. Not a page builder workaround.
Clean, maintainable Liquid
Custom Liquid logic for pricing rules, variant handling, conditional content, and data display that your theme does not support out of the box. Written to be read and maintained later.
Speed audits and fixes
We measure, diagnose, and fix what is slowing your store down: unoptimized images, render-blocking scripts, heavy app injection, and oversized Liquid renders. Speed work ships as part of every development engagement.
Setup and configuration
Reviewing your app stack, configuring the ones that earn their keep, and building native replacements for the ones that do not. Fewer apps means fewer monthly bills and a faster store.
Shopify Flow and Admin API
Inventory alerts, auto-tagging, order routing, customer segmentation, and any workflow you are doing manually that Flow or the Admin API can run automatically. Every automation means one less task on someone's list.
Built in, not bolted on
Clean heading hierarchy, structured data, fast load times, and proper markup from the first line of code. Technical SEO is not a separate service. It is how every section we ship is written.
Who This Is Right For
Shopify development makes the most sense for stores in these situations:
You need a custom product section, a specific collection layout, or a metafield-driven block and your theme does not support it. We build it directly into the theme.
You are paying for six apps that do things a developer can build natively. We replace them with theme code and cut the recurring costs.
Tagging orders, routing inventory alerts, updating metafields by hand. Flow and the Admin API can run these. We build the automations.
Your store scores poorly on Core Web Vitals and you are losing conversions. We audit the speed problems and fix them at the code level.
Common Projects We Take On
These are the kinds of development projects we run regularly. Each one starts with a scoped audit and a written plan.
Product pages, collection pages, and landing sections
Custom product page sections for size guides, spec tables, compatible-product grids, and metafield-driven content. Collection page filters and custom sorting logic. Landing page sections that merchandise products the way your catalog needs.
Core Web Vitals and Lighthouse audits
We run a full speed audit, identify exactly what is dragging scores down, and fix it: image optimization, script deferral, unused CSS removal, app injection cleanup, and Liquid render optimization. You get a measurable before-and-after report.
Rebuilding app features as native code
We audit your app list and identify which ones can be replaced with native Liquid, CSS, and JavaScript. Metafield display, custom badges, size guides, quick-view modals, and wishlist features are common candidates. You keep the functionality and stop paying the monthly fees.
Matrixify-driven imports wired into the theme
Large supplier CSV catalogs imported into Shopify via Matrixify, with metafields, variants, and images mapped correctly. The theme gets updated so imported products display properly on day one, with all custom sections and metafield references working.
Cart page and checkout tweaks
Cart page customizations, upsell and cross-sell sections, cart notes and special instructions handling, and checkout extensibility within what Shopify permits. We work inside the platform's capabilities and push them as far as they go.
Workflow automation with Flow and Admin API
Auto-tagging orders by SKU, routing low-stock alerts to the right person, triggering email flows based on order status, updating customer metafields after purchase. Every automation means one less manual step in your day.
Shopify store: conversion rate from 1.4% to 2.6% after a development-led rebuild
A Shopify store with 1,200+ product pages had been stuck at a 1.4% conversion rate for over a year. The store was running too many apps, the product pages were generic, and page speed was slow. We rebuilt the product page templates with custom Liquid sections, rewired the cart experience, set up abandoned checkout email flows, and cleaned up the speed issues at the code level. Two months after the rebuild, the conversion rate had climbed to 2.6% and the store was running fewer apps and loading faster. The work was development-led: custom code, not configuration changes.
"We kept installing apps to solve problems that needed code. SMI wrote the Liquid, cleaned up the speed, and killed four monthly subscriptions in the process. The store is faster and our monthly app bill is lower."
Frequently asked questions about Shopify development
Do you work with our existing theme or build from scratch?
Both. Most work starts with your existing theme: custom sections, template modifications, Liquid tweaks, and speed fixes on top of what you already have. If a theme has structural issues that make it harder to maintain than to replace, we build from scratch on a clean foundation. The recommendation comes out of the free audit.
Can you replace paid apps with native theme code?
Yes, and this is one of the highest-ROI things we do. Many stores run monthly subscriptions for apps that do simple things: metafield display, custom badges, size guides, quick-view modals. We build those features directly into the theme as native Liquid and JavaScript. You keep the functionality and you stop paying the recurring app fees.
How are Shopify development projects priced?
Every project is scoped in writing after a free audit. We review your store, understand what needs to be built or fixed, and provide a flat scope with deliverables and timelines. There is no fixed price sheet because development work varies widely: a speed audit is different from a full theme rebuild. The audit produces a written scope before any commitment.
Do you handle ongoing maintenance after the build?
Yes. After a development project wraps, we offer ongoing maintenance and support. For stores that want someone managing the full operation, this naturally bridges into full store management starting from $899/month, which covers listings, orders, inventory, account health, and weekly reporting on top of technical upkeep.
Is technical SEO included in Shopify development work?
Yes. Technical SEO is part of every development engagement. Clean markup, fast page speed, proper heading hierarchy, structured data where it helps, and mobile-first thinking are not separate line items. They are how the code gets written from the start. We do not ship a section that looks good and loads slowly.
Frequently combined with Shopify development
Related Services
Full store management from $899/month. Listings, orders, inventory, and weekly reporting.
Shopify CROA/B testing, UX improvements, checkout flow optimization, and page speed work.
All ServicesSee the full list of seven services: store management, development, catalog processing, and more.
Ready to get your store the code it needs?
Book a free 20-minute audit. We will look at your store together, identify what needs building or fixing, and scope the work in writing before any commitment.
Book a free audit